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Automation & what it can do for your Email Marketing Strategy!
Automation can be your best friend…or your worst enemy! EmailDirect in particular has a Workflow tool available to allow clients to automate a series of emails or a process on its own or even a...
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Sorry! How to handle an email oops.
A few months back I received an “Oops” Campaign from one of my clients and it was so well put together, that I had to reach out and congratulate them on this particular Campaign. Now, while there are...
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Ask Not What Your Subscribers Can Do For You….But What You Can Do For Your...
In the EmailDirect interface, there is a specific setting that allows the client to assign an email addresses where Campaign replies will be forwarded on to. You’d think that more would take advantage...
View ArticleIs age really just a number?
I was recently hit with a tidal wave of thoughts and emotions when I came to the realization that my baby sister was turning 20 this week. My first thought? Where has the time gone?! Now to preface,...
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Utilizing Categories to the fullest potential!
When EmailDirect rolled out Purchase Behavior Targeting, clients immediately began importing past Orders and Products to use for targeting purposes. However, one element of our Purchase Behavior tool...
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